|Name:||Lilas "Lela" Ashkarian|
|Company:||Coldwell Banker Schmitt Real Estate|
|Email:||Contact Lilas "Lela" Ashkarian, Ashkarian PA, ABR, CRS, E-PRO, GRI,SFR (Coldwell Banker Schmitt Real Estate)|
|Address:||11050 Overseas Highway, Coldwell Banker Schmitt, Marathon, FL , 33050|
|Description:||Florida Keys Vacation Rental Homes and Condos, Waterfront, Gulf Front, Key Colony Beach,Islamorada home values Free analysis Call 305-395-0814 www.SearchFloridaKeysHomes.com/sell|
Realtor, Marathon, Key Colony Beach, Duck Key, Fl We Sell Them A
Real Estate Florida Keys Waterfront Specialist Florida Keys Marathon Real Estate Agent, Key Colony Beach, Duck Key, Islamorada Selling waterfront homes, condos and land
My Purpose is for you to be so outrageously happy with the help I provide you that you'll gladly introduce me to at least two people you really care about before I even sell your home/help you buy a new home. Not because you feel obligated, but because you truly believe they will benefit
As a Real Estate Consultant for Coldwell Banker Schmitt Real Estate, a primer real estate company of the Florida Keys area. With over 15+ years of experience in the industry, Lela is highly regarded by co-workers and clients for her professionalism and keen industry knowledge. On a daily basis, she is primarily engaged advertising ocean and beach front properties, screening potential buyers, setting up appointments, and researching competitive market prices. She has been granted numerous awards including Marathon Regional Sales Leader for the 2008-2009 by the International Diamond Society, and International President Award Circle 2011. Lela credits her success to her strong work ethic and inherent interest in the real estate industry. She contributes to various charities and affiliations including the Children's Charitable Foundation. The Armenian Missionary Association of America, and Local Evangelical groups. In her spare time, she enjoys reading, fishing, hiking, traveling and inspiring people to find their purpose and voice in life.
In recognition of professional destination and to further acknowledge personal and academic achievements of note, Lela Ashkarian will be included in the 2010/2011 Princeton Global Network Registry. This honor is bestowed upon only the most distinguished individuals and is offered only by invitation.
Your Real Estate Consultant for Life? Meet Lilas 'Lela' Ashkarian, Top Producing Agent in 2008,2009 Coldwell Banker Schmitt Marathon, Middle Keys, P.A, CRS, GRI, e-PRO, Her newly released book, The Crossing, Coldwell Banker Schmitt Real Estate, Agent of the Year "You must get good at one of two things: sowing in the spring or begging in the fall." Jim Rohn (R.I.P) By the way, why is that immigrants to the United States succeed and become self-made millionaires at four times the rate of native-born Americans on a per-capita basis? and the simplest reason of all, aside from the fact that they had to have more ambition to leave their home to come here, is that they come here with a blank slate...is they come here, and they say, "Now, I'm starting all over from nothing." Many of them come here penniless, with no friends, no contacts, no ability to speak English. They have no education. They have no background. they start with nothing but a blank slate. and what they do is they say, "Now, I'm in the land of dreams. What is my dream?" (Brian Tracy). Does this resonate with you? it does with me! Now what is your dream?
Lela and Jim Rohn Shady (left) and Lela and Bob Proctor (Right) In 2006 Atlanta Conference. Do you know exactly what you want from life? Have you a definite plan for getting it? Then your next step is to concentrate on the goal and the plan with such determination that no obstacle can block your way. Remember, your only limitations are those you set up in your own mind. Concentrate on overcoming them and nothing can stop you. I fully embrace my life and work. When you come to me, you have a 100% commitment that I will do everything in my power to save you time and money. I KNOW you will not be disappointed!
Lela In Yerevan Armenia Children's Ward Grand Opening. 2005 Bob Proctor, My Personal Life Coach, & Carol, I wanted to take the time to acknowledge one of your coaching students, who has been extremely supportive of your programs and very encouraging of others to participate, as she is enjoying such great benefits herself. Her name is : LeLa Ashkarian I first met Lela, in Atlanta, Ga, at the Claim You Power - Hosted by Vic Johnson. I have to admit I really was not that familiar with the Bob Proctor Programs. Lela made a believer out of me and I signed up for the year long coaching, I also gave the program to my husband as a birthday gift. So we are participating as a couple. What an experience for us to share!!! Lela is the one who encouraged me and gave me the insight as to what this program had to offer and what the personal benefits would be, if you follow through and stay committed. Again, Lela has stepped to the plate to stay in touch with me and be a supporter and a fan continually reaffirming, this works and also passing along wonderful suggestions and things that are working for her and the MM Group which she is apart of. I have taken her suggestions and passed them along to the MM Group, which I am a member (egroup 241) therefore another group of MM Membersare being supported and touched by Lela's caring and supportive ways. I am blessed and grateful that Lela has been attracted into my life and I hold her and her knowledge in the highest regards, and I am so thankful that she so freely shares her knowledge and experiences with me, as well as other members of your coaching program. Your Company has an asset, in Lela. I wanted to share my appreciation for LeLa with you, because she has been a teacher, a supporter and most of all for her gifts of giving and sharing. She has touched and blessed, many, many of your coaching students lives, in a way, it will be difficult for us to repay her. My starting point to repay, is to let each of you know what she has done for Tommy and myself, as well as the members of MM Group 241. With Love, Gratitude and Appreciation -Ruth Murphy - MM Group 241
Realtor, Marathon, Key Colony Beach, Duck Key, How Did I get HE
How I got into Real Estate? Realtor, Key Colony Beach, Duck Key Florida
The Crossing, Living a Life Without Regret
"I don’t sell bricks and mortar.
I sell the essence of life here in the Florida Keys."
I would be totally remiss if I didn’t devote a brief chapter to the real estate industry, which has given me such a rewarding career. My work as a realtor is fulfilling because I help people find their own piece of paradise. In the beginning, I didn’t know what this country and this community had to offer me. I knew that I had a “can do” attitude. I worked into the wee hours of the morning studying maps, handpicking homes that were selling, and doing comparables for the right sales. In the long run, this country and its people have given me so much that I want to give back. The inspiration and pure love that I have received from friends, neighbors, managers, brokers, co-workers, attorneys, appraisers, and clients is literally too great for words.
Early on, I learned that I had to do it myself, but that I also couldn’t do it alone. I was selective with whom I entered into a business relationship. I made sure they had the same mindset and were in harmony with the system that I had developed to market and promote properties. I worked with people who were happy with the services that I rendered. I kept nurturing my strategic alliances, sharing with them, educating them, and being educated by them. I have a team of loan officers, inspectors, attorneys, and service providers on whom I depend to serve my clients just as I serve them. My customers are thrilled to refer others to me during and after the transaction.
Because English was my fourth language, I often had a problem keeping my thoughts together, but I was very patient and persistent in getting past this problem. My poor background was always my greatest motivating factor. My broker, Brian Schmitt, once asked me what kept me so enthusiastic, motivated, and charismatic. My response was, “I will never be poor again.” When we treat our profession seriously and treat it as a business, we become a leader in our chosen field.
Real estate is a numbers game. I prospect five days a week on my business, and on the sixth day, I work in my business. Prospecting means calling on people whom I know or who have found me either through my website or through mutual friends, neighbors, acquaintances or business associates. I increase my referrals by staying in touch with my customers, truly connecting with them, and understanding their needs.
The Love Business
I love what I do, and I do what I love; that secret of success escapes probably 95% of Americans, who toil at a job or career they dislike or in conditions that don’t foster their growth. To those people who hate what they do, or go about their work in a robotic way just fulfilling the basic requirements to get a paycheck, I would say, “If you don’t like your vocation, get out of it immediately! Find something you love to do and become a master in that particular area or profession.” Among the lessons that I have learned in my real estate business is that I’m truly in the “love business.” When you love your job, it’s easy. I love my profession, and am happy and grateful that I’ve succeeded in doing what I love to do.
When I get discouraged about not being able to get a listing or close a sale, I remember that I’m in the love business. The less I resist it, the quicker I will reach my goals. Release, relate, and relax; the good things will fall into place. All things come together for good when our intentions are good. We receive in proportion to what and how much we give. It’s the law of cause and effect. We should never worry about what we’re going to get, but rather concentrate on what we’re going to give. When we plant seeds, we have to honor the gestation period. Just because we can’t see anything above ground yet, doesn’t mean that nothing is happening. As Hebrews 11:1 says, “Faith is the substance of things hoped for, the evidence of things not seen.”
Whether it rains or shines, whether hurricanes come or go, I have one purpose and one goal, and that is to make a difference by serving the Higher Power. A goal is merely a slice of pie from our vision, and our vision is the pie of our life purpose. We all strive to achieve goals. It’s natural for us to do so. Setting goals fires our inner self with enthusiasm, which furnishes us with energy. We all need both short-and long-range goals. Working on short-range goals gives us the confidence and patience that we need to work on the long-range goals until we achieve them.
A technique for programming the future involves writing down ten things we personally want to achieve. We can take each goal separately, and ask ourselves why it is important for us and what we will gain by achieving it. If we’re merely trying to impress our boss or co-workers, it may not be a goal worthy of achieving. If it involves making the difference in the lives of other people, however, chances are that we will achieve that goal and much more.
In The Science of Getting Rich, Wallace D. Wattles explains the difference between having a competitive mind and having a creative mind. He recommends that we ask ourselves several questions in order to help us set proper goals. These include: What is the single most important thing I could create in my life right now? What is the best and highest use of my time at this moment? What qualities do I hope to gain by having these goals? When we ask ourselves these questions, our subconscious mind goes to work for us to achieve what we have set our sights on.
If our goals are not big enough to frighten us, then they are not true goals. They should loom ahead of us like huge mountains, high cliffs, or deep oceans, requiring determination to get to the other side. If we have nowhere to go, no challenging goal to achieve, what’s the point in getting out of bed in the morning? It’s also important, however, to be careful of what we ask for. If, for instance, we want to have someone to love, we need to include “and who also loves me” in that wish. This rule is just as true when it comes to business. I have to fall in love with my clients to do business with them, and they in turn have to fall in love with me as their agent.
In the real estate business, an agent can’t collect a commission until they make a sale. They can’t write the offer until they have had a showing or made a presentation. And they can’t have the showing or presentation until they have made the call. The foundation of the business, therefore, is in making the calls. For this, it is necessary to approach the customer with an open heart. I don’t try to sell my clients. I put myself in a relaxed state, and make up my mind that if I give them what they want, they will respond in a positive way. I fall in love with my clients’ wants, needs, and desires by putting positive energy into realizing their goals. When I practice this technique, my clients fall in love with me. They are drawn to me magnetically and refer other customers to me.
When I interview a buyer or a seller, I tell them how I work and what I will do for them to make their life easier. I gain an understanding of their needs and desires, what makes them unique, their special talents, and their passions. All of this energizes me to do my best for them. It’s a team effort. I ask my clients to communicate to me their vision of their dream home, and then we develop the steps to achieve that goal. During my presentations, I make sure to convey to the homeowner that when I agree to show their property, I speak for them and represent their best interests. Property owners want an agent that will not misrepresent them. They look for such qualities as enthusiasm, tenacity, persistence, and honesty.
I’m convinced that it’s necessary to have a non-linear way of thinking in the real estate business. That means being unconventional and creative, sometimes taking radical steps, and always trying to look at things from a different angle. At times, I’ve gotten frustrated when things were not happening the way I expected, especially in marketing my services. I would be doing everything right—sending cards, prospecting on the phone, doing direct marketing, educating myself, and staying positive. Still, I wouldn’t see any results. Nothing visible was occurring. Finally, I started understanding the laws of the universe and began to honor the gestation period for success.
For instance, let’s say I was trying to get a listing by prospecting, advertising, and all the other techniques practiced by my associates in the business. This is the linear approach—doing the same thing and getting the same result. If none of these were working, I might go outside my comfort zone and begin a non-linear action, facilitating an FSBO (for sale by owner) by educating an individual on how to make a sale without listing their property with me, having faith that they, in turn, would refer me to their neighbors and family members.
I try to see myself right at the upper edge of success, like a kernel of popcorn in boiling oil, so hot that it’s almost ready to pop. I don’t judge myself when I’m in the middle of trying to make a sale. I don’t evaluate myself by what I have not done by conventional means. The numbers don’t represent me. Because I’m non-conventional and thinking in a non-linear way about doing business, there is no way but to succeed.
The joy is in the process of the journey, not the destination. The goal is progress, not perfection. Linear thinking always dwells on money. Non-linear thinking emphasizes how I can serve the customer, how I can love what I am doing, how free I can feel, doing something different, being authentic, honoring myself, and honoring God. I don’t just depend on God to take care of everything. Rather, I’m continually moving, making things happen.
Having a web site that offers prospective clients and current customers access to vital information about listings and keeps them up to speed on doing business with me has worked for me like a stroke of genius. I keep it fresh and interesting, so that regular visitors to my site don’t become bored. My mission statement is a succinct introduction to my way of doing business and what I expect from relationships with my business clients. With the global impact of the Internet, marketing through a website is highly effective. I’ve received great customers from all over the United States and the world at large just from people browsing my website. I can hardly imagine how long it would have taken me to find those people through more traditional forms of prospecting!
My mission is to provide a smooth, understandable, and stress-free experience when helping someone buy or sell a home. I treat all of my clients the way I would like to be treated. I listen to each person with a true desire to understand his or her wants and needs, and I offer exceptional service and respect, which is what we all deserve and should expect from each other. I work every day to focus on my clients’ goals. I fully explain all options available in every situation, giving them the knowledge they need to make informed decisions. In exchange for this high level of service, I expect my clients to refer me to their friends, family, and work associates.
A noted life coach, Stephen Covey, has written that we tend to trust people for two reasons: because they have character and because they are competent. Both are vital qualities. If they have one but lack the other, then we will tend not to trust them. My mission statement is a reflection of this principle, embodying both my character and competence. It means that my clients can trust me to provide them with the best possible service.
My “hero” is Lela Ashkarian. I have molded myself into the person I am, in the same way that God created me in His image. As Stephen Covey said in one of his lectures, “I believe that when we were born, our work was born with us.” Every couple of years, when I feel that I want to expand, that I no longer fit the position that I’m occupying, I do something different and exciting. I like to be around people who know more than I do, who have more experience than I have had, who have more money, a higher position in life, more intelligence, more patience, and so forth. To enjoy the same success as these people, I strive to be honest, audacious, detail-oriented, confident, authentic, happy, caring, persistent, understanding, and committed to continued growth. These virtues, I feel, will bring me to the top of the pyramid where there won’t be any competition, merely the certainty, clarity, and freedom to enjoy the fruits of my labor. In a sense, all things are created twice, meaning we begin with an end in mind and are bonded with our goal again when it comes to pass.
My life coach, Bob Proctor, has said, “Don’t slow down; calm down.” This is how I measure my success: by progressive realization. If I have a worthy goal, a purpose in life, and focus on my personal goals and those of my clients, then I can take the time to count my blessings in the meantime. I suggest to other agents to read at least two books a month that educate their mind and spirit. In his book, The Greatest Salesman in the World, Og Mandino says, “You have mastered the art of living not for yourself alone, but for others, and this concern has stamped thee above all as a man among men.”
If there’s one thing I dislike about the real estate business it’s dealing with dishonest, disloyal people who think they can outsmart me. In such cases, I use my God-given intuition and boldness to look them in the eyes and tell them I can’t work with them. I let such people go, because I prefer to spend my precious time assisting honest and loyal clients. Another thing I dislike about the real estate business is that when things go wrong, the seller or buyer points their finger at the only person they know, and that’s me! That’s why I have prepared a list of reactions to avoid when a transaction goes sour, which I hand to clients before we enter into a working relationship.
Stephen Covey: R.I.P July 16, 2012
I will Miss you Dr Covey
"There are two dimensions as to why you trust someone. One is that they have character. That's who they really are. The other is that they have competence and ability to do things, make things happen. And you really trust people that have both character and competence. Both are vital. If they have only one and not the other, then we'll tend not to trust them. And as an entrepreneur you're constantly dealing with people, and you want to work with people that you can count on, and rely on, and trust. And that is a reflection of both, do they have character? And do they have competence? If they have both, you can trust them. If they don't -- if they're lacking any one of those, then you won't." How did I get into Real Estate In Florida Keys?
Florida Keys Real Estate Services
Lela Ashkarian's Advocates in Florida Keys Real Estate
See What Others are Telling About Lela To Brian Schmitt the Broker "Hire More Lela's Tom, P CH Hi Lela It was a great experience working with you. You have a wonderful attitude and outlook on life, and you are great at your profession. I truly look forward to referring people to you when the opportunity arises. I wish you all the best, as you certainly deserve it. Warmest regards, Wayne R (Attorney at Law) David C. (seller) "Brian, I am writing today to personally tell you how pleased I am doing business with your company and with Lela in particular. She has worked so very diligently on my last 2 transactions and they were both very difficult and time consuming to put together so they could be closed. Lela has the utmost in professionalism and follows through implicitly on everything we discuss. She knows what the market is and is very realistic in her comments and advice. As a former business owner I can tell you how fortunate your company is to have an associate of her calibur working for you but I'm sure you already know that. She is very efficient and we have a mutual respect for each other's time. I have worked with other agents in the past and there is on comparison... she is "THE BEST!" I;m sure she will continue to earn my business in the future. I also want to express my sincere thanks to the Coldwell Banker Foundation that was so helpful in making my last move a pleasant experience and made it possible for me to move my belongings on time. Lela and the other volunteers Working there did a superb job. I thank you so very much for your kindness and friendship." David & Dawn B. "Lela did a wonderful job getting our lot spld. Would highly recommend her !" Patrick & Debra F. "Lela is amazing & awesome !!" Jeff & Melody J. "Dear Lela, Considering the economy and the fact I was selling a boat slip in an economy where boating is a luxury item. Iam very pleased at the entire transaction and the follow thru that you and your staff brought to the table. You were professional and dilligent. I appreciate your efforts and the next time Iam buying or selling in your area I will work with you and your office again. Thank you so much!" Beck Rhodes Lela! "The patience and kindness you showed me as I faced new personal life challenges helped find the strength to make difficult decisions and along the way, I found acceptance of my new reality." Becky R Peace is the result of training your mind to process life as it is rather than as you think it should be. Wayne W. Dyer Bill E. & Von C. "We are incredibly appreciative of your knowledge, effort and expertise in finding us our Dream hone in Cudjoe Key. We are very excited to begin our new adventure and make the home uniquely "ours!" Your dedication and follow up made the process a joy! * By the way, we LOVED the ad featuring our home and our dog! Thanks!" Theodore S. "My wife, Corrine and I wast to compliment you and express our appreciation for your having Lea on your staff and the outstanding way she handled this sale. Lela was exceptional in all respects and although we have been involved with real estate agents in five different states we have never had the outstanding satisfaction that we had in this transaction. We owe it all to the way in which Lela handled every detail from our intial interview to the closing." J.H.F., Ohio "Lela takes her time to read, takes consideration of the big picture, understands the customer's/ clients needs and considers their preferences and practices. She makes the efforts to educate agents and buyers and help them understand the REO/Short sale process when trying to purchase and REO or Short Sale property. She is available, timely and responsive. Great Agent and she is proud of it. Works hard and is willing to do the hard work." Eileen B. "Hi Lela, We just want to again tell you how appreciative we are on your selling of our house. Your professional conduct made it possable in such a quick time. From the time we first met you through the closing you were extremely responsive and kept us up to date every minute. You positive outlook made us feel very comfortable with you handling the process. We would be more than happy to enthusiastically recommend you to anyone. Thank you again for all you did for us" RAP "Lela was the most professional and thorough sales person in Real Estate I have ever dealt with. We have purchased over 15 homes in the past 20 years and this was by far the best experience we have ever had." Thomas & Joan J. "The sale went through quickly(2weeks) and with minimium fuss. Lela is a good representative & addition to your organisation. We were very happy to have her especially now when times are tough in the real estate world." Joe F. "As always Lela Has done a great job. Thanks " Joe & Heidi F. " Always a pleasure working with "Lela" Jeffrey B. "Lela was extremely responsive & helpful. She got my information, showed me what I wanted to see and some things I was not aware of. Very efficient, friendly & helpful. I sincerely appreciated Lela's help." Eileen B. "We just want to again tell you how much we appreciate Lela's selling of our house. Her professional conduct made it possible in such a quick time. From the time we first met her through the closing she was extremely responsive and kep us up-to-date every minute. Her positive outlook made us feel very comfortable with her handling the process. We would be more than happy to enthusiastically recommend you in the future." Richard W. "Lela is a very professional and dedicated agent. Our short sale was a long process and she never quit on us." Robert & April P. "Lela was the msot professional and thorough sales person in real estate I have ever dealt with. We have purchased over 15 homes in the past 20 years and this was by far the best experience we've every had." Joseph and Heidi F. "It was a true pleasure working with Lela on our purchase. She is a true professional that takes the stress out of home buying. Lela has a great ability to balance patients with making the sale! She is a keeper!" Sam and Patti W. "I have never had a problem in my life with property to have to short sale. The most painful thing I’ve ever experienced. You helped keep me from going over the edge! Thank you." Rusty and Gina P. "Lela was there to assist us in this transaction – an excellent job!" "Clone Lela" Brian D. Ghel Wi Lela, Words cannot express the depth of gratitude that you have given us in taking on the impossible task of listing our condo and selling it in record time. The circumstances at Casa Clara Condominium, as you are well aware, are utterly impossible. You were able to professionally and coolly communicate with them to get the information you need.ed. They will give no one, owners, tenants, especially Realtor 5 minutes of their time, yet you sacrificed hours with Margie in order to get the correct information and to review it until you understood all of the details regarding the multitude of assessments. Your patience and professionalism exceeded anything we could expect from a Realtor. Professionally, there is nothing you left undone. You listed our condo,we changed our mind on the short sale route, you relisted/updated to reflect a price that it would r;ell and to our surprise it actually sold and had several offers within 3 days!!All of this, after communicating with us over the past year, as we trudged through this nightmare Casa Clara has become and tried to digest our gruesome circumstance. That is commendable to say the least ! In past experiences with Realtors in Florida and New Jersey, we expect to do a lot of the leg work. If not, closings get canceled or pushed back among other negative circumstances because the Realtor didn't do all of their job. You were on top of this transaction every step of the way, impeccable! You are aggressive in every thing you do and it shows, by you leading us down a very dark path into the light. We didn't always want to hear the cold, hard truth, but your patience, experience and knowledge shone through as you held our hand through this awful experience. Your listening skills and true empathy to our horrific financial situation over the last year amaze us to this day. In having an open mind, you tried to find solutions that: would put our interests and well being before your own. Commission and sales came second and we came first, just writing that brings us utter joy and disbelief. Honesty, integrity and genuine human kindness are only a few adjectives to describe our experience with you. We will recommend your services to everyone we know. Warmlv. Alayne and Bob R 7 NJ
Alayne R Seller Writes about Her Real Estate Experience in Florida Keys
Seller Writes "Letter from the Heart" to her Realtor, Marathon Key Fl August 13, 2013 Lela, Words cannot express the depth of gratitude that you have given us in taking on the impossible task of listing our condo and selling it in record time. The circumstances at CC Condominium, as you are well aware, are utterly impossible. ----, yet you were able to professionally and coolly communicate with them to get the information you needed. They will give no one,orvners, tenants, especially realtors 5 minutes of their time, yet you sacrificed hours with the manager in order to get the correct information and to review it until you understood all of the details regarding the multitude of assessments. our patience and professionalism exceeded anything we could expect from a Realtor. Do you Love where You ARE? If you have to Move Where Would You Love to GO Professionaily, there is nothing you left undone. You listed our condo, w e changed our mind on the short sale route, you relisted/updated to reflect a price that it would real and to our surprise it actually sold and had several offers within 3 days!! All of this, after communicating with us over the past year, as we trudged through this nightmare at CC has become and tried to digest our gruesome circumstance. That is commendable to say the least ! In past experiences with realtors in Florida and New Jersey, we expect to do a lot of the leg work. If not, closings get canceled or pushed back among other negative circumstances becauset he realtor didn't do all of their job. You were on top of this transaction every step of the way, impeccable! You are aggressive in every thing you do and it shows, by you leading us down a very dark path into the light. We didn't always want to hear the cold, hard truth, but your patience, experience and knowledge shone through as you held our hand through this awful experience. Call Lela Ashkarian to Help you Sell and Purchase a Property in Florida Keys Your listening skills and true empathy to our horrific financial situation over the last year amaze us to this day. In having an open mind, you tried to find solutions that would put our interests and well being before your own. Commissions and sales came second and we came first, just writing that brings us utter joy and disbelief. Honesty, integrity and genuine human kindness are only a few adjectives to describe our experience with you. We will recommend your services to everyone we know. Warmly Alayne and B Seller Writes "Letter from the Heart" to her Realtor, Marathon Key Fl