Choosing a Listing Agent
A listing agent’s number one job is marketing your home to as many buyers as possible, so pay close attention to how the agents market themselves. They do this with their listing presentation. First, however, they need to see your home.
Ask each agent to bring the names and phone numbers of three past clients, MLS printouts of three of their current listings, a sample marketing plan and their statistics for the past year (total number of listings taken, listings sold and listings that expired or were withdrawn from the market). With these numbers you can calculate the agent’s list-to-sell ratio (divide the number of listings that sold by the total number of listings taken), which should be at least 90 percent.
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International President's Circle
11050 Overseas Highway
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