Key Colony Beach, Near Marathon Airport Florida Keys: Do You Know About your Agent

Do You Know About your Agent


WHAT WE WILL DISCUSS TODAY Based on my experience, there are 3 critical areas most sellers want to discuss:

• What I’m going to do to expose your property to the highest number of buyers?

• How much your home will sell for, and how much you will receive after the sale?

. • And ultimately, why you should choose me as the agent to represent you in the sale of your home?

It’s important to know that your real estate agent is representing your best interests when you buy or sell. In
#Floridakeys, many agents are ‘Transaction Brokers’ and have no fiduciary obligation to you. A ‘Single Agency’ relationship is where your Realtor's duties of loyalty and obedience to you and your interests.

As a Real Estate Consultant for Coldwell Banker Schmitt Real Estate, a premier real estate company of the Florida Keys area. With over 23 years of experience in the industry, Lela is highly regarded by co-workers and clients for her professionalism and keen industry knowledge. On a daily basis, she has primarily engaged in advertising ocean and beachfront properties, screening potential buyers, setting up appointments, and researching competitive market prices. That's what this business is all about for
Lela Ashkarian, 305-395-0814.

Key Features I Use to Sell Your Home:
- Professional Photography
- Professional Floor Plans
- Property Feature Sheets
- Your Home on Hundreds of Websites
- For Sale Sign and Lockbox or Easy Showings
- Regular contact and feedback on all showings and inquiries
- Promote your property to other agents who have potential buyers for your home
- Coming soon Campaign
- Strategic Online Marketing
- Exposure of home to Buyer Huge Databank

My Home Selling System
- To increase demand on your home
- Attract more buyers, possibly leading to multiple offers.
- Earning you a Higher Sales Price
- Stand out to be recognized amongst the competition
- Everything we do is designed to showcase your home.
- Maximize its exposure to potential buyers.

Where the Buyers Come From

What My Clients are Saying:

"Brian, I am writing today to personally tell you how pleased I am doing business with your company and with Lela in particular. She has worked so very diligently on my last 5 transactions and they were all very difficult and time-consuming to put together so they could be closed. Lela has the utmost in professionalism and follows through implicitly on everything we discuss. She knows what the market is and is very realistic in her comments and advice. As a former business owner, I can tell you how fortunate your company is to have an associate of her caliber working for you but I'm sure you already know that. She is very efficient and we have mutual respect for each other's time. I have worked with other agents in the past and there is no comparison... she is "THE BEST!" I'm sure she will continue to earn my business in the future.

by David C. ( Repeat seller/Buyer)

I have known Lela for many years as an honest, creditable individual whom I consider to be a top Real Estate Expert. Lela is totally committed to satisfying her client's real estate needs to the fullest. Her professional abilities, organizational skills, coupled with a warm and caring personality, place Lela at the very top of her profession. If you are interested in either selling or purchasing real estate, Lela Ashkarian must be your first choice. Joe P

by Joe P (seller)

Lela takes her time to read, takes consideration of the big picture, understands the customer's/clients' needs, and considers their preferences and practices. She makes the efforts to educate agents and buyers and help them understand the REO/Short sale process when trying to purchase an REO or Short Sale property. She is available, timely, and responsive. Great Agent and she is proud of it. Works hard and is willing to do the hard work."

by J.H.F.(Repeat Seller and Buyer


Lela built her reputation on giving information with clear interpretation, an insight that protects, the inspiration that encourages, evaluation rooted in experience, meaning behind each decision, relationships with service, and conscious guidance based on integrity.

-  COMMITTED: We never give up and face challenges with optimism.
-  COMMUNICATION:  We practice clear, open, and honest communication.
-  RESPECT: We respect the thoughts and time of those around us. 
-  EXCELLENCE: We always choose to do the right thing.
-  LOYALTY:  We seek to motivate and inspire those around us.
-  HUMBLE: We are thankful and check our egos at the door. 
- OWN IT:  We are accountable and take responsibility for our actions.
- WELL BALANCED:  With our commitments and our temperaments.
- PROACTIVE:  We innovate and constantly improve. 
- UNITY:  We have fun and celebrate the journey TOGETHER! 
Lela has been granted numerous awards including Marathon Regional Sales Leader for 2008-2009 by the International President's Elite. Lela credits her success to her strong work ethic and inherent interest in the real estate industry. She contributes to various charities and affiliations including the Children's Charitable Foundation. The Armenian Missionary Association of America, Habitat for humanity, and Local Evangelical groups. In her spare time, she enjoys reading, fishing, hiking, traveling, and inspiring people to find their purpose and voice in life. In recognition of professional destination and to further acknowledge personal and academic achievements of note, Lela Ashkarian will be included in the 2010/2011 Princeton Global Network Registry. This honor is bestowed upon only the most distinguished individuals and is offered only by invitation.

Lela Ashkarian, PA, ABR, CRS, GRI, e-PRO


Ashkarian/Ardis Team 
Since 2018


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Now really Do you want to Find and Move in Florida Keys?

Remember ---what you think about, you talk about, you bring about. Don't! keep me a secret..Right Now, take out your cell phone, look up my number  305-395-0814  and give me a call, Have the best day of your life


Lela Ashkarian, PA, CRS, GRI, e-PRO

Coldwell Banker Schmitt Real Estate

International President's Circle

11050 Overseas Highway

Marathon, Fl 33050


P.S.My Purpose is for you to be so outrageously happy with the help I provide you that you'll gladly introduce me to at least two people you really care about before I even sell your home/help you buy a new home.  Not because you feel obligated, but because you truly believe they will benefit.


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Comment balloon 2 commentsLilas "Lela" Ashkarian • April 27 2020 04:50PM


Great information, thanks for sharing.  Have a great day, and stay safe.

Posted by Richard Weeks, REALTOR®, Broker 5 months ago

Hey Richard, Most Importantly, Are you doing Fantastic? it's day by day, week by week, we still get our properties shown virtually, have them sign electronically via dotloop, and close on time.  Our lenders and banks are funding and the transaction goes smooth when the lender is local.  wishing you all wonderful blessings, Great time to pivot and do business where all benefit.  Thank you for your comments. 

Posted by Lilas "Lela" Ashkarian, Ashkarian PA, ABR, CRS, E-PRO, GRI,SFR (Coldwell Banker Schmitt Real Estate) 5 months ago